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The Biochemistry Behind the “Winners” Effect

Ian H. Robertson, PhD, Chair in Psychology at Trinity College Dublin and author of The Winner Effect, wants to teach you how to be a winner. “The Winner Effect” is a term used to describe how animals who have won fights against weak opponents are more likely to win later bouts against stronger opponents. Robertson discusses how having experience in winning can change our biochemistry by altering our levels of testosterone and dopamine, and make us more likely to win again.

Read more about The Winner Effect and Ian Robertson.