In June of 2015, the Nassau Inn of Princeton, New Jersey played host to a conference focusing on the adoption and execution of mobile strategies within pharmaceutical companies. Organized by PanAgora Pharma, the Mobile Pharma Summit featured representatives from service and technology firms such as IBM, Starwood Hotels, Next IT, and WillowTree, whom shared insights and valuable advice with attendees on how to make mobile touch-points a core proficiency of their businesses.

The possibility that a customer or business partner will interact with your brand through a mobile device is now greater than the chance that they might explore your offerings on a desktop browser or other media channel. Treating mobile applications and portals as essential components of any pharmaceutical company’s digital portfolio is no longer optional, it is now a clear necessity.

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