Ido Hadari, CEO, Treato, expounds on the future of healthcare and the shift towards a data-driven industry. Treato has built a technology to understand the health of the…
Craig DeLarge, MBA, CPC, describes his new project, in which investigates the various uses of digital technology in treating or preventing mental illness. DeLarge hopes to utilize the…
Deb Nevins, Senior Associate Director, Digital Promotion & MCM Strategy, Boehringer Ingelheim, talks about the importance of relationship building with your customers and understanding their need. For more…
David Lee Scher, MD, consultant, Frontline Medical Communications, discusses the key strategies for pharmaceutical companies targeting health care providers through digital marketing. According to Scher, spreading awareness to…
At Day 3 of Digital Pharma East, experts tackled the topic of social innovation and partnering with agencies. As the industry continues to chance, pharmaceutical companies are ushering…
Thought leaders from dozens of states gathered at Digital Pharma East 2014 to talk about the current state of affairs in digital marketing. The health care industry is…
Digital Pharma East brings together the best and brightest of the pharmaceutical marketing industry from across the East Coast. Thought leaders led discussions on the increasing importance of…
Akash Pathak, director, Digital Strategy, AbbVie, outlines the key learnings from the consumer world and the patient journey, and bringing them to the world of pharmaceuticals. Pathak says…
