Victor J. Strecher, PhD, MPH, discusses new technologies and behavior change, as well as how physicians can utilize these new technologies to empower their patients. He also discusses tailoring messages to individuals to increase compliance and success rates.

Dr. Strecher is a professor of Health Behavior and Health Education at the University of Michigan School of Public Health.

For more information on Dr. Strecher’s work, please visit:Center for Health Communications Research.

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