This video explores the rise of concierge and direct primary care models, highlighting why many healthcare providers are leaving traditional primary care. Frustrated by high patient loads and administrative pressures, physicians are seeking alternatives that allow for personalized, team-based care with fewer patients and more time per visit. Models like direct primary care offer affordable membership-based care for broader access. The video also critiques the U.S. healthcare system’s undervaluation of primary care and calls for systemic transformation, emphasizing authenticity and innovative solutions like team-based Health 3.0 care as the future of medicine.