Jeffry Weers, Executive Director & Head of Pharmaceutical Development for Novartis, "found inspiration for a medical breakthrough on a baseball field." However, it wasn't a baseball that was behind the aforementioned inspiration, it was the composition of a wiffle ball that actually made something click for Jeff.
Medication delivered through particle inhalers is at the mercy of both physics and the biological obstacles presented by the human mouth and throat. Watch the video to find out how modeling these medicinal substances after wiffle balls (PulmoSphere™ Technology) can improve the efficacy of pulmonary and allergy drugs.
Click here to read more about this research.