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Changes in Benefit Design and New Out-of-Pocket Responsibilities

Business of Medicine

Matt Portch, Team Lead, Commercial Effectiveness, Pfizer Inc. discusses the changes in benefit design and out-of-pocket responsibility. Patients are now the biggest payer in healthcare, paying up to 30 percent of medication costs. Portch emphasizes the importance of effective communication with patients, and ensuring that physicians can adequately explain to patients why a certain drug may cost more than another.

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