Follow The Other Hand. A Remarkable Fable That Will Energize Your Business, Profits and Life is a business novella using magic as a metaphor to change the readers’ behavior and empower the reader to think out of the box. The author, Andy Cohen, believes that innovation begins by challenging assumptions. The title of the book is derived from a slight of hand magic trick that reminds people that what they assume to be true is actually a belief, and if they follow that belief they will be misdirected such as in magic. But if they challenge the assumption, or “follow the other hand”, they will find the trick or a new business solution that did not exist before. With lessons, case studies, and magic tricks, this book is a must read and learn!
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Challenging Assumptions
