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Video Education Effort Aims at Patients, Doctors

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say. The collaborative programs will be produced and distributed by online health network Wego Health and by The Doctor’s Channel, which produces one- to two-minute streaming videos as well as CME.

The first programs focus on oncology and have drawn funding from an undisclosed pharma sponsor.

Dr. Mike Banks, co-founder, The Doctor’s Channel, “We see the patient demand for physician-level content on our own video site; while it’s built for HCPs, our analytics tell us 10-15% of our viewers are patients. And we think that’s great. A more informed patient base should translate into better outcomes.”

Read more at Medical Marketing and Media.