Through the partnership, the companies have launched Reuters Health: The Doctor's Channel Daily Newscast, which offers doctors succinct video content covering Reuters' top three health news stories each day.

Click here to watch The Doctor's Channel founders, David Best, MD, MBA and Michael Banks, MD, on CNBC's Power Lunch!

Highly targeted video site TheDoctorsChannel.com has launched in beta, with sponsored content from pharmaceutical companies and others promised in the months ahead.

One-to-Two Minute Videos Provide The Latest News, Opinions and Expert Advice

With patient visits, healthcare bureaucracy and paperwork, and meetings with an onslaught of pharmaceutical reps, doctors' schedules are more packed than ever these days.