The Power of Pink is an initiative by Brighton Collectible to raise money to assist women with breast cancer. The program focuses on providing education and support for those suffering from breast cancer. The program began with a bracelet whose proceeds were given to a breast cancer charity. However, since the first year of the program, each Brighton store chooses their own local charity to donate the proceeds for their Power of Pink jewelry collection. The initiative has raised over $3 million since its inception.

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