From 2003 to 2013, the death rate from coronary heart disease, according to a CDC report, has dropped by nearly 40% according to The New York Times. This change, however, is not a result from any new technologies or drugs but instead a combination of individual health improvements in cholesterol, blood pressure, and smoking habits and changes and innovations in hospital procedures. After the American Heart Association and the American College of Cardiology set a national goal of treating heart attack patients (with stent-insertion) within 90 minutes, the national average approached sixty minutes. The methods used in improving times varied from decreasing the radius for on-call cardiologists and having paramedics run an EKG and send it ahead to the hospital so they can be ready to treat as soon as the patient arrives. As more hospitals adopt these changes, physicians hope to see a continued decrease in the mortality from heart disease.