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The Effects of Alcohol Ads on Teenage Drinking Habits

According to Reuters, a new study published in JAMA Pediatrics suggests that teenagers who are more receptive to alcohol ads on TV may be at greater risk for developing dangerous drinking habits. Out of more than 3,000 questionnaires filled out by people ages 15 to 23, the youngest participants were just slightly less likely than the oldest to report having seen alcohol ads, liking them and identifying the alcohol brand in the ad. Liking and remembering the ads was considered a sign of higher receptivity. At a two-year follow up, subjects with higher receptivity were more than four times as likely to have developed risky drinking behavior.

Read the article published by Reuters.

Read the study published in JAMA Pediatrics.