How to Get a Better ROI on Healthcare Initiatives

An Interview with Punam Keller at the CDC

Punam Keller, PhD, MBA, discusses the importance of convergence to health care; how to get a better return on investment on health care initiatives, as well as utilizing social media.

Dr. Keller is an accomplished and published Charles Henry Jones Third Century Professor of Management at the Tuck School of Business at Dartmouth College.