In this interview, David E. Henderson, an Emmy Award-winning former CBS News correspondent, accomplished writer, communications strategist, consultant, and speaker, discusses the methods in which physicians can utilize social media to differentiate themselves, as an alternative to standard press releases.

Mr. Henderson is a managing partner of The News Group Net, crisis and brand journalism advisors in Washington, Austin, TX and Belfast, Northern Ireland. With extensive credentials in the field of strategic and crisis communications, image and reputation management and media outreach, he works with clients to create and strengthen original online content, deepen engagement through online communities and develop new business models for the digital era.

For more information on David E. Henderson, please visit: http://www.davidhenderson.com/

For more information on The News Group Net, please visit: http://www.newsgroupnet.com/